NEW YORK – EcoMedia, a leading environmental media company, and EarthEra™, an initiative of NextEra™ Energy Resources, the largest producer of wind and solar energy in North America, today announced a strategic alliance that delivers immediate, tangible solutions to help cities achieve their Climate Action Plans.
EcoMedia offers a unique product known as "carbon offset advertising" where corporate clients buy television, radio, print and outdoor advertising and EcoMedia dedicates a portion of the advertising spend to fund energy efficiency retrofits and on-site renewable energy in municipal buildings. EarthEra will augment the EcoMedia program by supplying carbon dioxide offsets to further mitigate the carbon impact of the remaining energy use from municipal activities. One hundred percent of the funds received from EcoMedia to purchase the CO2 offsets will be directed to the EarthEra™ Renewable Energy Trust, which commits to build new renewable energy projects in the United States.
"Through our innovative business model, a company’s advertising spend now has the ability to stimulate our green economy, reduce energy costs for cities and lower CO2 emissions,” said Paul Polizzotto, founder and CEO of EcoMedia. “Our collaboration with EarthEra guarantees our advertising partners that the CO2 offsets from their ad spend are funding new renewable energy projects in the U.S. and are having a direct impact on the environment.”
The strategic alliance provides the infrastructure for EcoMedia and EarthEra to deliver a nationwide program that bonds city governments and businesses together in a public-private partnership to participate in the acceleration of clean renewable energy projects and to reduce CO2 emissions in the communities they serve. EcoMedia and EarthEra are encouraging mayors and businesses nationwide to urgently address local Climate Action Plans, participate in the construction of new renewable energy facilities and be part of the domestic energy solution.
“EarthEra adds a new dimension to EcoMedia’s program,” said Mark Maisto, president of Commodities and Retail Markets for NextEra Energy Resources. “As a nation, we need to build more renewable energy facilities, and the EarthEra Trust allows EcoMedia's community partners to directly participate in building a clean energy future."
EcoMedia is the world's premier environmental media company, dedicated to innovative marketing and media programs that reach target consumers while generating the resources to help the public tackle critical environmental challenges. Founded in 2002, EcoMedia has created a form of carbon offset advertising for clients to buy television, radio, print and outdoor advertising and have a portion of their ad spend fund solar installations, energy efficiency retrofits and on-site renewable energy for cities across the U.S. to help fulfill their local Climate Action Plans. Through a strategic alliance with EarthEra, EcoMedia offers its advertising and local government partners the ability to offset their carbon footprint and then delivers 100 percent of funds to the construction of new wind and solar projects in the United States. All projects are approved and overseen by the EcoMedia Advisory Board, made up of environmental leaders such as EPA's Energy Star and the U.S. Green Building Council, in cooperation with mayors and other local officials. For more information visit: www.EcoZoneMedia.com.
EarthEra™ is an innovative way for local and state governments, corporations and consumers to participate in the construction of new renewable energy facilities in the United States. EarthEra offers environmental products while delivering every dollar generated to the EarthEra™ Renewable Energy Trust (Trust). The Trust has one function: to facilitate the building of wind and solar projects in the United States. An independent trustee, US Bank, and the EarthEra Advisory Board verify that the Trust uses 100 percent of funds to build new renewable energy facilities. EarthEra is supported by NextEra™ Energy Resources, the largest producer of wind and solar energy in North America, with over 20 years experience building and operating renewable energy projects. NextEra Energy is a subsidiary of FPL Group, Inc. (NYSE: FPL). For more information visit: www.EarthEra.com, www.NextEraEnergyResources.com, www.FPLGroup.com.