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FPL once again named among the nation's most trusted electric utilities
Customers rank Florida Power & Light Company as the state's most trusted electric provider
JUNO BEACH, Fla., June 30, 2017 /PRNewswire/ -- Florida Power & Light Company (FPL) today announced it was named among the 2017 Most Trusted Brands, according to a nationwide study conducted by Cogent Reports™, a division of Market Strategies International. The Utility Trusted Brand & Customer Engagement Residential study indicated FPL is the most trusted electric provider in Florida, and ranked fifth among its electric utility peers nationwide. This is the fourth consecutive year the company was recognized by Cogent Reports as being one of the top performing utilities. Most recently, FPL was also recognized as a 2017 Environmental Champion among the nation's largest electric and gas utilities for its exceptional dedication to the environment.
"We are honored to be recognized once again as a leading electric provider in the state and nation," said Eric Silagy, president and CEO of FPL. "This is a result of the dedication and hard work of our nearly 9,000 employees who are committed to delivering award-winning customer service, best-in-class reliability and electric bills that are among the lowest in Florida and approximately 25 percent below the national average."
Cogent Reports' study benchmarks the brand performance of 130 U.S. electric, natural gas and combination utilities on a quarterly basis among nearly 60,000 residential customers. The brand trust index is based on 35 rating questions on factors ranging from emotional attachment to management performance. The utilities designated as 2017 Most Trusted Brands scored 40 points higher on brand trust when compared to their industry peers.
"Building a brand that customers trust and offering products and services customers will use are some of the latest challenges utilities are experiencing," said Chris Oberle, senior vice president of Market Strategies International. "Our research shows that high brand trust benefits shareholders and stakeholders, and positions utilities as credible players in shaping the evolving utility market."
Source: Market Strategies International Cogent Reports™ Utility Trusted Brand & Customer Engagement Residential study, June 2017.
Florida Power & Light Company
SOURCE Florida Power & Light Company
For further information: Florida Power & Light Company, Media Line: 561-694-4442, @FPL_Newsroom